Top 6 Digital Marketing Tools to Grow Your Business

Google Analytics is a free service that helps website owners learn how well their site performs. This information can be used to improve the design, content, and user experience of your site.
Google Analytics is a powerful tool for digital marketing that can track your e-commerce website and sales. It can also be used to track goals and help keep your company on track. Google Analytics provides data insights that can help marketers identify changes that need to be made to the website. All you need to do is install Google Analytics on your site.

• Google Analytics offers robust features that provide essential information about your website’s traffic.
• It helps you build metrics, dimensions, and dashboards on the fly to customize and control your data.

1. Page analytics: see how visitors interact with specific parts of your website by tapping into page-level and event data to improve UX.
2. Behavior analytics: collect insights from the demographics of users visiting your site.
3. Mobile app analytics: track the behavior and usage of mobile visitors.
4. Site search analytics: analyze keyword queries that have led customers to enter site search on a particular date.
5. Average session duration: The average session duration is the average amount of time users spend on your site during a given visit.
6. Intermediate pages per session: The average number of pages per session is the total of how many pages viewed by each visitor, divided by the number of sessions.
7. Exit Pages: The Exit Pages are metrics in Google Analytics that measure which pages on your site are the last ones visitors see before they leave your site. Using this metric, you can identify which pages are causing visitors to leave your site so you can make changes and improve the user experience.

Google Analytics is a fantastic tool for understanding traffic to your website. However, it has its limitations, one being that it can only track traffic from Google, where someone searches and arrives on your website through the search results page (SERP). This means you won’t be able to track visits initiated by another source, such as Facebook. Additionally, Google Analytics can track how many times someone visited your site and what they did while on it, but it cannot follow what visitors do once they leave your website.

1. Ahrefs shows the number of backlinks, referring domains, and keyword suggestions for specific keywords.
2. Ahrefs also shows you how well a page ranks on exact keywords (historical data) and what your competitors rank for, but you need to come closer to ranking for.
3. Ahrefs has a premium price tag, but the entry-level program costs less than any other SEO tool.

Ahrefs is more than just a backlink checker; it offers SEO tools to help you optimize your website. It’s easy to use and has one of the most extensive data indexes in the industry, making it one of the market’s most sought-after digital marketing tools.
Over 295 billion URLs have been indexed, and 16 trillion links have been followed by Ahrefs, making it the most significant index. It’s a great tool to improve website traffic with tools such as backlink audits, keyword explorers, competitor analysis, user documentation, and more.

• The Site Explorer tool takes a deep dive into any website’s backlink profile and traffic. This can help to boost your SEO strategy by understanding how your competition is operating and how they are reaching their audience.
• Ahrefs Rank Tracker is a Google search rank monitoring tool that allows you to track your performance across 170 countries and compare it to your competitors.
• Ahrefs Keywords Explorer 3.0 will return thousands of keyword ideas with accurate search volumes, keyword difficulty scores, and additional metrics like clicks, return rates, and parent topics.
• If you’re looking for a SaaS that offers testimonials, an index of data, and a free trial, then Ahrefs is the right choice.

MailChimp is one of the most used email marketing platforms, with over 12 million worldwide users. It’s given marketers a new way to build relationships with an audience and continually stay in touch. And with countless integrations available, it’s easy to see why so many people have found this tool to be one of the most efficient and enjoyable ways to work. Research has shown that 80% of marketers find email one of their most effective ways of staying in touch with clients, making MailChimp a valuable tool for just about anyone.

MailChimp is the world’s leading email marketing tool. Designed to orchestrate and automate your digital marketing campaign, MailChimp drives traffic, improves engagement rates, and maximizes return on investment with automation. The platform is integrated with over 350 different SaaS (software as a service) companies and automatically allows you to send content based on user behavior or interests. With MailChimp, you’ll also have access to great email templates that are quick and easy to design.

• The design tools in this content-generation tool make it easy to create high-quality and engaging content on the fly.
• Their AI-powered assistant will generate new options in seconds if you want custom designs.
• Marketing Automation lets you create personalized automated messages for your subscribers. Using their built-in personalization features, you can get up to 6x more orders.
• This tool will help to get insights and analytics in one place.
• MailChimp has remained relevant for more than 15 years and shows no sign of slowing down.
• MailChimp understands that customer service is the top priority. To provide exceptional customer service, their support team is dedicated to answering your questions quickly and efficiently.
• The free plan may be okay for small businesses with up to 2000 mail subscribers and a few Mailchimp templates.

Moz Pro is an SEO suite with different tools to help improve your ranking. Link Explorer helps find quality links to improve your ranking. Keyword Explorer helps with keyword research and content planning. Moz Pro Campaigns helps understand data on page rank and site crawl. This makes it easier to plan your SEO strategy. You can also use this tool to detect issues harming the experience of your visitors on your website.

Moz is a comprehensive SEO tool that can sometimes seem complicated for organizations new to SEO. However, it is currently one of the most efficient marketing tools available. They offer a variety of resources for small and large businesses alike. Whether you need a lot of marketing materials or would like top-of-the-line monitoring software, Moz is a good option.

• You’ll need marketing tools to keep your business successful. They should be intuitive and provide actionable advice whenever it’s needed. For this reason, Moz Pro was designed as a toolkit with every feature you’ll ever need to succeed in digital marketing.
• Moz Pro has a variety of tools that can be useful for keyword research.. It will provide recommendations on what keywords to use and how best to target them.
• Though the Google search engine has changed algorithms repeatedly, Moz Pro has always been up to date.
• This tool will diagnose your website, separating critical from minor problems. This allows you to prioritize your time and efforts accordingly to get urgent issues resolved quickly.
• Moz Pro has an easy-to-use chat portal that provides insightful responses to your questions. Use the platform when you need keyword recommendations or a site crawl, and Moz will get those results fast.

Ubersuggest, developed by Neil Patel, this free tool is excellent for organic SEO and paid PPC and can help you establish if it’s worth targeting a particular keyword. Ubersuggest can help you find the perfect keywords for your website, based on what people are actually searching for.. In addition, metrics on SERPs can help you determine if a keyword is worth targeting and how competitive it may be.

It displays monthly search traffic, CPC, and competition data for terms. This extension immediately shows what opportunities your website or SEO agency have missed out on so you can optimize your site for better rankings.

• Domain Overview: When it comes to digital marketing, it’s essential to keep an eye on your competitors. You can use the Domain Overview page to get a list of the keywords they’re ranking for and a list of backlinks they’re receiving.
• Discover Top SEO Pages: Sometimes, knowing what to put in your SEO strategy can take time and effort. With this tool, you can find the top SEO pages of your competition and make a plan based on their successes.
• Keyword Suggestions: The SEO software has a keyword research tool to help you find keyword ideas.
• Find Errors: When you use their website monitoring service, they will send you a report of the errors on your site. They will also help you fix those errors and get your site back on its feet.
• Tracking: Track your website and keywords to see how they perform daily.
• The interface is easy to figure out and presents a streamlined design.
• Your trial includes a free basic plan and a 7-day trial.

SEMRush is a comprehensive suite of digital marketing tools that will simplify your processes and save you time. SEMRUSH provides an all-in-one marketing toolkit designed to boost your online visibility. With SEO, content marketing, market research, advertising, social media management, and search engine reputation management, SEMRUSH has everything you need to succeed.

SEMrush is a tool that provides insights on major websites and helps provide analytics reports to teams. Significant companies like eBay, Philips, HP, Quora, and many more are among the 6 million users the company has. Aside from this impressive list of customers, SEMrush is undoubtedly one of the most popular products in the market.

The tool has won many awards as the best SEO software and is very easy to use. You must search for your keyword strategies, apply them, and start tracking them. Free trials are available, but you’ll need to opt for a paid plan after seven days.

• It provides the best SEO tools for boosting your website’s traffic and optimizing your content for better rankings.
• Assist you in creating powerful, engaging content that ranks.
• Reveals the strategies and marketing tactics of competitors
• It helps you discover how you can reach more people and reduce your costs.
• It offers an expert social media strategy.
• Analyze and compare your competitors’ advertising budgets, keywords, and placements in the SERPs to strategize more effectively.
• Conduct a deep link analysis
• The Keyword Magic tool will help you find the best keywords and long-tail search terms to base your SEO and PPC campaigns on.

Some essential features that all SEO tools should have been a backlink checker, keyword research, and on-page analysis. However, before choosing one of these products, you must first determine each tool’s particular features and functionalities. Most of these products offer a free trial period to help you choose, but it is important to narrow down your requirements and look into the specifics of each product.

The best SEO tools are always up-to-date with the latest algorithms that search engines use. This list of SEO tools includes both paid and free SEO services. In addition, all the SEO tools on our list have been tested, have a good track record, and are reliable. With this list, you’ll find powerful SEO tools that can drive traffic to your website, generate leads for your business, increase sales, and widen your reach to new audiences.